Factual Expands European Presence With Store Visitation Measurement Deal
S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason.
By David Kaplan, Sep 11th
Factual Names Brian Czarny As SVP Of Marketing
Czarny is charged with continuing the global awareness campaign, says Factual CEO Gil Elbaz.
By David Kaplan, May 24th
Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’
Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.
By David Kaplan, Feb 22nd
Geo-Data Provider PlaceIQ Relocates
Location analytics is spurring growth: with the addition of roughly three staffers a week, the company's taking over two floors in its new midtown digs.
By David Kaplan, Sep 29th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th