What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?
Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.
By David Kaplan, Oct 1st
GeoMarketing 101: What Is Indoor Positioning?
The two main practical applications of indoor positioning play off each other nicely: navigational assistance for the customer and analytics data for the business.
By Daniel Parisi, Mar 10th
GeoMarketing’s Top 10 Stories Of 2015
No, it's not in your stocking — the biggest location-based news of the year is right here!
By Lauryn Chamberlain, Dec 23rd
IndoorAtlas, Aisle411 Partner On Adding ‘Magnetism’ To In-Store Targeting
The two companies aspire to open up a new world of analytics to retailers, helping them improve the in-store shopping experience for consumers.
By Lauryn Chamberlain, Jun 10th
Magnetic Positioning: Beacon-Killer — Or Beacon-Complement?
IndoorAtlas says its “natural GPS” could complement beacons, however, President Wibe Wagemans argues magnetism is better. Opus Research is impressed.
By David Kaplan, Jul 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th