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Analysis Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference.

David Kaplan

By David Kaplan, Apr 10th

Retail Department Stores’ Pains Eased In Q2, But Challenges Are Digging In The underlying challenges facing department stores remain: many of them, are hurting from declining mall and store traffic, says eMarketer.

David Kaplan

By David Kaplan, Aug 11th

Analysis How Bad Was Amazon Prime Day For Retail Foot Traffic? "Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," says Sense360 CEO Eli Portnoy.

David Kaplan

By David Kaplan, Jul 25th

Analysis Three Ways Macy’s, Kmart And Other Store Closings Shape Shoppers’ Future Choices Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren't necessarily the winners.

David Kaplan

By David Kaplan, Feb 7th

CMOs Toys “R” Us Brings On Ex-Pepsi Exec Carla Hassan As Global CMO As Toys "R" Us seeks to rebound following a holiday sales decline, Pepsi veteran Hassan will be focused squarely on driving brick-and-mortar visits around the world.

David Kaplan

By David Kaplan, Jan 24th

Retail Big Focus For NRF17: Developing A Digital Talent Pool For Retail Can big retailers solve store traffic problems by imbuing employees at all levels with omnichannel skills?

David Kaplan

By David Kaplan, Jan 16th

News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.

David Kaplan

By David Kaplan, Sep 20th

Retail Macy’s Closures: Why The Midwest Was Hit The Hardest Macy’s sales losses were the worst in Midwest cities, 1010data finds. Here’s why — and how the chain will double down on an omnichannel approach to turn things around nationwide.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 23rd

Analysis Macy’s And America’s ‘Over-Storing’ Retail Crisis Real estate is one of the biggest — and most difficult — costs for retailers to manage. And that's not the only thing impacting retail. Here's how location technology can address stores' woes.

David Kaplan

By David Kaplan, Aug 12th

Retail Macy’s Aims To Pre-empt Users’ Mobile Queries With AI Response Macy’s is testing its new ‘On Call’ platform in 10 U.S. stores, its latest effort to spike sales by bridging online and offline. But will it be enough?

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 21st

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