machine learning
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
Analysis How IBM Watson Took Center Court At The US Open "To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken. David Kaplan By David Kaplan, Sep 6th
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
News IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence 'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano. David Kaplan By David Kaplan, Aug 8th
News The Future Of Car Talk: The Weather Company Runs First ‘Cognitive Ads’ For Toyota Using The Weather Company cognitive ads, Toyota’s able get deeper insight into the types of questions that consumers are asking during the decision-making process, says Sarah Ripmaster, TWC's head of automotive sales. David Kaplan By David Kaplan, Jun 15th
Analysis CES 2017 Recap: Amazon Alexa, Machine Learning, And The Future Of Data Connected devices are already producing huge swaths of under-utilized data. Kinetic UK's managing director, Rosh Singh, explains why we need to think about it now. Lauryn Chamberlain By Lauryn Chamberlain, Jan 19th
Analysis CES Agency Preview: Isobar Strategist Chad Vavra On ‘Marketing To Machines’ This is the year of machine learning, says the Isobar experience and design exec, noting the voice interfaces and computer vision to products, to predictive analytics based on the analysis of data sets will be a big part of what the agency's clients will be exploring at CES. David Kaplan By David Kaplan, Jan 4th
News IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’ Two storied companies with close to 200 years of collective technology experience between them are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data. David Kaplan By David Kaplan, Oct 24th
Analysis Cognitiv: How ‘Neural Networks’ Could Be The Key To Improving Programmatic Placements The company is helping marketers make sense of big data through advanced machine learning. Lauryn Chamberlain By Lauryn Chamberlain, Oct 13th
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