machine learning
Analysis
How IBM Watson Took Center Court At The US Open
"To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken.

News
The Future Of Car Talk: The Weather Company Runs First ‘Cognitive Ads’ For Toyota
Using The Weather Company cognitive ads, Toyota’s able get deeper insight into the types of questions that consumers are asking during the decision-making process, says Sarah Ripmaster, TWC's head of automotive sales.

Analysis
CES Agency Preview: Isobar Strategist Chad Vavra On ‘Marketing To Machines’
This is the year of machine learning, says the Isobar experience and design exec, noting the voice interfaces and computer vision to products, to predictive analytics based on the analysis of data sets will be a big part of what the agency's clients will be exploring at CES.
