Apple’s Jennifer Bailey Retail Appeal: Business Chat Plus Apple Pay Equals Engagement
Apple is still preparing to roll out Business Chat with retail partners like Lowe's as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.
By David Kaplan, Jan 16th
Kinetic’s Michael Lieberman: Retailers Need To Apply Mobile Principles To Every Aspect Of In-Store Experience
Too often, in-store signage is static and the messages consumers receive while shopping aren't customized — which Lieberman calls a 'tremendous missed opportunity.'
By Lauryn Chamberlain, Dec 8th
Retailers And Shoppers Are Pushing The Right Buttons On ‘Remote Control’ Commerce
By connecting the places where consumers spend time with the places they spend money, Mike Dudas’ Button aims to expand the value of loyalty as an affiliate sales proposition.
By David Kaplan, Feb 16th
For QSRs To Benefit From Mobile Pay and Loyalty, Market To Individuals — Not Mass Audiences
Consumers need real-time reasons to download and use a restaurant brand’s app, a SessionM survey finds.
By Daniel Parisi, Aug 17th
PayPal Acquires Paydiant In Advance Of eBay Spin-Off
Competition in the mobile wallet space is heating up as Apple and Google show their respective appeal to physical retailers.
By David Kaplan, Mar 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th