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Analysis How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles 'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 23rd

Google Google Parent Alphabet Leads $1 Billion Funding In Lyft The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.

David Kaplan

By David Kaplan, Oct 19th

Apps Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.

David Kaplan

By David Kaplan, Oct 10th

Analysis How Well Did Lyft Drive Taco Bell Ride-Throughs? During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.

David Kaplan

By David Kaplan, Aug 17th

News General Motors’ Maven Gig Expands To Six More Cities “The freelance economy is growing, and Maven Gig is growing along with it to provide transportation solutions for freelance drivers," says Maven's Rachel Bhattacharya.

David Kaplan

By David Kaplan, Aug 10th

News General Motors’ Maven Gig Arrives In San Fran To Support On-Demand Economy SF is the second city for the General Motors car sharing venture, Maven, as it builds out it looks to be the official ride of the 'gig economy.'

David Kaplan

By David Kaplan, Jun 20th

Analysis SxSW’s Official Ride-Share Fasten Maps Trending Places This is is Boston-based Fasten's big test to differentiate its service in the absence of Uber and Lyft at SxSW. But its place recommendations engine faces competition.

David Kaplan

By David Kaplan, Mar 15th

News General Motors’ Maven Expands Car-Sharing Locations To Atlanta General Motors' app-based Maven program is now in 17 cities across the U.S. and Canada following an alignment with Lyft in Atlanta as the auto brand seeks to expand the year-old car-sharing effort.

David Kaplan

By David Kaplan, Feb 14th

Analysis 5 Things Brick-And-Mortars Need To Know About The On-Demand Economy 'Traditional' businesses should work with on-demand app upstarts — not against them. Here's how.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 1st

Google Google Maps Updates Ride Hailing Integration Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews.

David Kaplan

By David Kaplan, Jan 13th

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