How To Build A Successful Loyalty Program In 2017
Traditional loyalty program engagement has been on the decline for the past four years. But brands are finding success through mobile, partnerships, and more.
By Lauryn Chamberlain, Feb 27th
Loyalty App Engagement Rises When Real World Rewards Are Involved
Developers can only improve the digital experience so much. Real world rewards provide a welcome surprise for consumers.
By Daniel Parisi, Feb 8th
Social Annex Approaches Rewards And Commerce Through The Images Consumers Share
Letting regular shoppers advocate for the brand using their own photos is the way to build lasting loyalty, says Al Lalani.
By Daniel Parisi, Nov 10th
Ibotta Raises $40 Million, Leads Charge Of Unified Rewards Apps
Combined with the success of copycat apps, the fundraising suggests businesses and consumers alike are placing a high value on Ibotta’s services.
By Daniel Parisi, Oct 2nd
For Building Loyalty Programs, Adored Emphasizes Privacy — And Beacons
Anonymity is considered a key differentiator for app-based rewards programs, says Cory von Wallenstein.
By Daniel Parisi, Sep 15th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th