Brand Wars? Dunkin’ Donuts Takes Aim At Starbucks With New ‘Stars’ Promo
Customers who join DD’s loyalty club in April can get an extra 125 points with the code STARS.
By Lauryn Chamberlain, Apr 12th
Hotels Encourage Direct Booking In Exchange For Loyalty Points — But Millennials Aren’t Biting
A personalized loyalty points program that responds to customers’ on-demand desires could be the solution.
By Lauryn Chamberlain, Mar 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th