loyalty Archives |

loyalty

News Shell Gas Stations To Accept Payments Via Dashboard From General Motors’ Connected Cars “We are very excited to be able to announce that this technology is now live at Shell branded locations across the United States,” said Shell Marketing VP Sydney Kimball.

David Kaplan

By David Kaplan, Aug 16th

Retail Here’s What Inspires Millennials To Join A Loyalty Program In the on-demand era, convenience and customization are key.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 9th

Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.

David Kaplan

By David Kaplan, May 8th

Analysis Kung Fu Tea Infuses Location Loyalty With Fan Competition For Black Belts And Beverages Kung Fu Tea’s Refer-A-Friend program pulls in 12x more registrants than the average industry referral program, leading to an ROI of 288 percent, says KFT Marketing Manager Mai Shi.

David Kaplan

By David Kaplan, Apr 26th

Analysis Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’ Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.

David Kaplan

By David Kaplan, Apr 16th

Analysis How The Body Shop Manages Its Online-To-Offline Marketing Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.

David Kaplan

By David Kaplan, Apr 5th

Analysis Casual Dining Loyalty: Buffalo Wild Wings, Old Chicago Pizza, Denny’s Show The Way Foursquare's Michael Rosen charts the "Fanaticism Threshold" that keeps casual dining guests coming back for more.

David Kaplan

By David Kaplan, Mar 26th

Analysis Dunkin’ Donuts Gives Mobile Ordering A Voice Within Google Assistant “We are focused on leveraging the most innovative, relevant technologies to make accessing our mobile ordering platform as easy as possible,” says Dunkin' Donuts VP Sherrill Kaplan.

David Kaplan

By David Kaplan, Mar 15th

Analysis Will Movie Theaters Get An ‘Oscar’s Bump?’ By understanding the affinities of moviegoers, advertisers can build audience profiles and pinpoint relevant audiences to serve the most relevant content (or deals/incentives) at the right time and place, according to stats from Foursquare and Ubimo.

David Kaplan

By David Kaplan, Mar 2nd

Analysis American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.

David Kaplan

By David Kaplan, Feb 19th

Load More

Featured News