BofA’s Paskalis: Voice Search Is A Double-Edged Sword For Marketers
Consumers aren’t asking Alexa for their top favorite bank brands, they just want the one they know, says BofA’s Lou Paskalis with PlaceIQ’s Duncan McCall. But how do brands find their new voice?
By David Kaplan, May 16th
BofA’s Paskalis: Understanding Consumers’ Movement Patterns Is Crucial
Understanding beacons will take a little more time for consumers and brands to adapt to, Paskalis says.
By David Kaplan, Apr 5th
Bank of America Paves ‘Pathways To Purchase’ with Location-Targeting
A banking exec affirms that geo-marketing is powerful. If only there were more mobile ad creativity available to match that technological prowess.
By David Kaplan, Jun 25th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th