Lord & Taylor
How Macy’s And Lord & Taylor Are Building ‘Smart Environments’
With location-based initiatives powered by Zebra Technologies, the retailers are looking to boost sales by erasing the distinctions between the digital and physical worlds.
By Lauryn Chamberlain, May 17th
Winter Retail Storm Preceded And Followed Jonas-Spurred Shopping Blizzard
Supermarkets and hardware shelves were emptied, as department stores quickly turned to email marketing targeted at those shut in, Fung Business and Planalytics found.
By David Kaplan, Jan 25th
L2 Analysts Give Beacons’ Advancement A Mixed Grade
Retailers like Target and Duane Reade can point to some successes in their beacon experiments, while others like Lord & Taylor have stumbled in their app-based proximity marketing rollouts.
By Daniel Parisi, Jan 11th
Target Rolls Out Beacons At 50 Stores — With Bigger Plans To Come
The Bluetooth connection is only available on Apple’s iBeacon platform, but the retail chain is already working on app-based in-store sales assistance.
By David Kaplan, Aug 5th
Beacons Boost Holiday Shopping, Study Shows
About 60 percent of consumers say they appreciate the beacon experience, according to Swirl.
By Nicole Spector, Dec 1st
The GeoMarketing Top 5 Countdown
The top GeoMarketing news of the week, from beacon developments to pizza on the Pebble smartwatch.
By Lauryn Chamberlain, Nov 21st
Lord & Taylor Rolls Out Beacons To All Its Stores
Following a successful test trial of Swirl’s beacons, the department store chain is bringing the technology to all 50 of its locations.
By Nicole Spector, Nov 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th