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Location World
Analysis
How SEO Has Evolved At The Agency Level
For marketers, there's no 'one-size fits all' approach to SEO, nor can the disciplines associated with search be considered separate from other digital touchpoints during a campaign, says Reprise's Craig Ellis.
By David Kaplan, Dec 19th
Analysis
Google Local SEO in 2017: No Blue Links
User intent is finally coming to SEO, says Branded3's Stephen Kenwright. Here's what it means for local businesses.
By
Stephen Kenwright
, Dec 19th
Analysis
How Voice Search Will Alter The Last Digital Mile’s Purchase Path
Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty.
By David Kaplan, Nov 30th
Analysis
UM’s Natalie Monbiot On What Location Data Means For Media Buying And Planning
Monbiot, the SVP, Managing Partner for Strategic Innovation at the IPG Mediabrands' unit spoke at Yext's Location World about sorting through geo-data and beacons on behalf of clients.
By David Kaplan, Nov 15th
Analysis
Location World And The Current Age Of Exploration
This Age of Exploration is about knowledge, says Yext CEO Howard Lerman. And that knowledge is increasingly powered by interactive maps.
By David Kaplan, Nov 11th
Analysis
IPG Mediabrands’ Stoller: The ‘Tin Foil Hat Era’ For Location Technology Is Over
Consumers, marketers, and agencies are less wary about using geo-data — as long as there's a clear value proposition for the exchange.
By David Kaplan, Nov 11th
Analysis
The Biggest Mistakes Restaurants Make Online
These digital missteps could be keeping customers from ever reaching your front door, explains marketing strategist David "Rev" Ciancio.
By Lauryn Chamberlain, Nov 7th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th