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Location World

Analysis How SEO Has Evolved At The Agency Level For marketers, there's no 'one-size fits all' approach to SEO, nor can the disciplines associated with search be considered separate from other digital touchpoints during a campaign, says Reprise's Craig Ellis.

David Kaplan

By David Kaplan, Dec 19th

Analysis Google Local SEO in 2017: No Blue Links User intent is finally coming to SEO, says Branded3's Stephen Kenwright. Here's what it means for local businesses.

Stephen Kenwright

By Stephen Kenwright, Dec 19th

Analysis How Voice Search Will Alter The Last Digital Mile’s Purchase Path Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty.

David Kaplan

By David Kaplan, Nov 30th

Analysis UM’s Natalie Monbiot On What Location Data Means For Media Buying And Planning Monbiot, the SVP, Managing Partner for Strategic Innovation at the IPG Mediabrands' unit spoke at Yext's Location World about sorting through geo-data and beacons on behalf of clients.

David Kaplan

By David Kaplan, Nov 15th

Analysis Location World And The Current Age Of Exploration This Age of Exploration is about knowledge, says Yext CEO Howard Lerman. And that knowledge is increasingly powered by interactive maps.

David Kaplan

By David Kaplan, Nov 11th

Analysis IPG Mediabrands’ Stoller: The ‘Tin Foil Hat Era’ For Location Technology Is Over Consumers, marketers, and agencies are less wary about using geo-data — as long as there's a clear value proposition for the exchange.

David Kaplan

By David Kaplan, Nov 11th

Analysis The Biggest Mistakes Restaurants Make Online These digital missteps could be keeping customers from ever reaching your front door, explains marketing strategist David "Rev" Ciancio.

Lauryn Chamberlain

By Lauryn Chamberlain, Nov 7th

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