Want To Know How Crowded The Bar Is? Check Google Maps
With its latest update, Google furthers its commitment to integrating real-time information into Maps.
By Lauryn Chamberlain, Feb 1st
Overwhelming Number Of Smartphone Users Keep Location Services Open
Nine in 10 US smartphone owners use location services on their phone. But eMarketer says there's still room to grow.
By David Kaplan, Apr 22nd
With ‘Micro-Fencing,’ Digital Factory Aims To Help Brands Deliver Better Messages
By building hyper-customized geo-fences, the company believes it can give consumers more relevant offers — and show them the benefits of location alerts.
By Lauryn Chamberlain, Oct 27th
Consumers Deem Location Services ‘Crucial’ For Apps — But Only Half Of Them Leave Geo Signals On
It’s up to publishers/developers and marketers to give app users a clear reason for sharing their location, says Skyhook Wireless.
By David Kaplan, Oct 20th
Apple Buys Mapsense, As Digital Mapping Service Consolidation Heats Up
The two-year-old startup is the latest addition to the Apple Maps team, just in time for the IOS 9 integration.
By David Kaplan, Sep 16th
GeoMinds: Investigating Various Pathologies of Low Quality Location Data
App permissions are one primary driver of poor geo-data, says Factual.
, Sep 9th
Nokia Sells Digital Mapping Product HERE To German Automakers For $3 Billion
The deal highlights the increased value brands are placing on owning interactive mapping services — and controlling their own location data.
By Lauryn Chamberlain, Aug 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th