Location Score Index
As Location-Based Marketing Matures, Has It Gotten Any More Accurate?
The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”
By David Kaplan, Jan 31st
Why Accurate Location Data Is So Hard To Get
The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.
By David Kaplan, May 17th
As Programmatic Continues Meteoric Rise, Location Accuracy Continues To Drop
Thinknear’s Q1 report on the state of location data shows that accuracy has slowly declined over the last three quarters.
By Lauryn Chamberlain, May 14th
As Mobile Ad Volume Rises, Location Accuracy Decreases
Either developers aren’t doing enough to “get the data right” or they’re playing “fast and loose” with geo-data to capture higher ad prices, surmises Thinknear.
By David Kaplan, Feb 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th