Location Score Index Archives |

Location Score Index

Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”

David Kaplan

By David Kaplan, Jan 31st

News Why Accurate Location Data Is So Hard To Get The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.

David Kaplan

By David Kaplan, May 17th

News As Programmatic Continues Meteoric Rise, Location Accuracy Continues To Drop Thinknear’s Q1 report on the state of location data shows that accuracy has slowly declined over the last three quarters.

Lauryn Chamberlain

By Lauryn Chamberlain, May 14th

News As Mobile Ad Volume Rises, Location Accuracy Decreases Either developers aren’t doing enough to “get the data right” or they’re playing “fast and loose” with geo-data to capture higher ad prices, surmises Thinknear.

David Kaplan

By David Kaplan, Feb 4th

Featured News