Location data
Analysis
As Business Grows, Foursquare Offers ‘Location Philanthropy’
"'Foursquare for Good' is Foursquare’s first dedicated, data-focused philanthropy program aimed at making the world a better, smarter, safer, more inclusive place through the power of location technology," says Foursquare's Sarah Spagnolo.
Analysis
Are Local TV Advertisers Ready For Location-Based Ad Targeting?
"Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.