Location data
Analysis
Are Local TV Advertisers Ready For Location-Based Ad Targeting?
"Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.
Analysis
How Simpli.Fi Geo-Fenced The NBA Finals
Live sporting events such as the NBA Finals are a hot spot for marketers," says Simpli.Fi CEO Frost Prioleau. "Rather than shelling out large budgets to get in front of fans on TV, companies of all sizes [can] leverage mobile location data in order to target fans across devices and at certain locations."
News
NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution
“Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.