Location-based mobile ads
NRF Valentine’s Forecast: Consumers Will Spend $18.2 Billion On The Holiday
That's down from $19.7 billion last year — but marketers can play into consumers' desires to spend more on meaningful experiences rather than jewelry.
By Lauryn Chamberlain, Feb 6th
More Consumers Plan To Shop In Department Stores Than Online This Holiday, Says NRF
Physical businesses can capture a significant percentage of this year's $935-per-person spend by attuning to shoppers' mobile desires — both in and out of stores.
By Lauryn Chamberlain, Nov 14th
Local Ad Revenues To Hit $148 Billion In 2017
Consumers' increased willingness to share their location data is bolstering growth in the space.
By Lauryn Chamberlain, Nov 3rd
GeoMarketing 101: How To Build A Geofence
Geofencing is a great way to communicate with customers in real-time — and it’s a simple way for small businesses to enter the world of location marketing.
By Lauryn Chamberlain, Oct 11th
How Location Plays A Major Role In Mother’s Day Shopping
Over 70 percent of this year’s $21.4 billion in spending will go to physical businesses. Here’s how local businesses can capitalize.
By Lauryn Chamberlain, May 2nd
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th