‘Bumping’ Up Targeting Of Mobile Moms
Baby-centric site TheBump.com redesigned its native app and mobile site in a hyper-personalized way, creating new opportunities for both moms and marketers in the process.
By Lauryn Chamberlain, Feb 5th
Coupons Are Key To Reaching ‘Mobile Moms’
BabyCenter’s 2014 Report finds that smartphones exact an increasing influence on what moms when they’re out shopping.
By Lauryn Chamberlain, Nov 25th
Location Is The Law Of Mobile
For the newly rebranded mobile ad platform, Sito Mobile, location isn’t an option — it’s a principle.
By Nicole Spector, Nov 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th