location accuracy
Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach. David Kaplan By David Kaplan, Dec 19th
Analysis Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy Nearly one-third of doctors and hospitals don’t have a clear online presence —that's 3.6x greater than the unlisted percentage of other businesses. Yext for Healthcare aims to cure the ill state of physician discovery. David Kaplan By David Kaplan, Jul 6th
News Location Accuracy’s Magic Number: 93 Feet That’s about the length of seven Volkswagen Beetles lined up by a curb. But for PlaceIQ, the level of geo-data accuracy isn’t the most important thing — it’s how marketers use it. David Kaplan By David Kaplan, May 25th
News As Programmatic Continues Meteoric Rise, Location Accuracy Continues To Drop Thinknear’s Q1 report on the state of location data shows that accuracy has slowly declined over the last three quarters. Lauryn Chamberlain By Lauryn Chamberlain, May 14th
Featured News
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th