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location accuracy

Analysis Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store.

By Michael Buttigieg, Aug 31st

Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.

David Kaplan

By David Kaplan, Dec 19th

Analysis Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy Nearly one-third of doctors and hospitals don’t have a clear online presence —that's 3.6x greater than the unlisted percentage of other businesses. Yext for Healthcare aims to cure the ill state of physician discovery.

David Kaplan

By David Kaplan, Jul 6th

News Location Accuracy’s Magic Number: 93 Feet That’s about the length of seven Volkswagen Beetles lined up by a curb. But for PlaceIQ, the level of geo-data accuracy isn’t the most important thing — it’s how marketers use it.

David Kaplan

By David Kaplan, May 25th

News As Programmatic Continues Meteoric Rise, Location Accuracy Continues To Drop Thinknear’s Q1 report on the state of location data shows that accuracy has slowly declined over the last three quarters.

Lauryn Chamberlain

By Lauryn Chamberlain, May 14th

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