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location accuracy
Analysis Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store. David Kaplan By Michael Buttigieg, Aug 31st
Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.  David Kaplan By David Kaplan, Dec 19th
Analysis Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy Nearly one-third of doctors and hospitals don’t have a clear online presence —that's 3.6x greater than the unlisted percentage of other businesses. Yext for Healthcare aims to cure the ill state of physician discovery.  David Kaplan By David Kaplan, Jul 6th
News Location Accuracy’s Magic Number: 93 Feet That’s about the length of seven Volkswagen Beetles lined up by a curb. But for PlaceIQ, the level of geo-data accuracy isn’t the most important thing — it’s how marketers use it.  David Kaplan By David Kaplan, May 25th
News As Programmatic Continues Meteoric Rise, Location Accuracy Continues To Drop Thinknear’s Q1 report on the state of location data shows that accuracy has slowly declined over the last three quarters.  Lauryn Chamberlain By Lauryn Chamberlain, May 14th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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