This iOS 10 Update Could Hinder Location-Based Ad Sales
The full release of Apple's sofware update offers significant of promise for mapping-based marketing. But it also appears to present some roadblocks to publishers who use location-triggered ads.
By David Kaplan, Aug 31st
Localytics Launches Integration with Google’s DoubleClick
The move is designed to help marketers more effectively target in-app and location-based messages.
By Lauryn Chamberlain, Jul 27th
App Engagement Rates Shed Light On Value Of In-Store Experiences
The more personalization features in a retailer’s branded app, the more satisfied the shopper will be.
By Daniel Parisi, Mar 1st
Getting Geo-Triggered Push Notifications Right Requires Deeper Understanding Of Personalization
Permission-based marketing isn’t just about respecting consumers’ boundries, as contextual notifications perform 3x better than mass messages, Localytics says.
By Daniel Parisi, Jan 21st
Push Notifications More Likely To Drive Engagement With Personalization
The report also found that users who opt in to push notifications engage with their app more, but overall opt ins are down.
By Daniel Parisi, Dec 10th
‘Personalized’ Ads Remain A Problem For Most Marketers
After demographic profiles, brands struggle to fill in their knowledge gaps when it comes to predictive analytics and ad targeting, say Localytics and Marketo.
By Daniel Parisi, Aug 27th
Twitter Taps Localytics For App Analytics That Show Receptive Consumers
As the microblog looks to attract major brands and retailers, proving it can find interested shoppers is the goal.
By Daniel Parisi, Jul 24th
In-App Messaging Not Always Annoying
With an emphasis on relevance versus ‘spray & pray,’ messages can serve as a way to personalize a customer’s experience.
By Daniel Parisi, Jun 30th
Localytics Names Former ExactTarget EVP Scott Bleczinski CRO
This is the company’s first big hire since it netted $35 million in funding.
By Nicole Spector, May 20th
Localytics To Spend $35m Funding To Develop Predictive Marketing Via Apps
The Boston startup believes the best way to know your consumer is through your app.
By Nicole Spector, Mar 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th