Local SEO Guide
Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses
Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.
By David Kaplan, Aug 24th
Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews?
The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google's ability to manage brands' offline digital presence.
By David Kaplan, Jan 3rd
What Were the most important Local SEO Trends In 2017?
This year saw "a continued movement towards non-traditional local rankings factors" as reviews rise in importance and citations diminish when it comes to driving offline business, says Local SEO VP Dan Leibson.
By David Kaplan, Nov 21st
Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant?
Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO.
By David Kaplan, Aug 21st
Goodbye Right Rail: What Google Paid Search Changes Mean For Local Marketers
Ten search experts weigh in on AdWords’ new look and placement.
By Lauryn Chamberlain, Mar 28th
Google: Mobile Searches Officially Surpass Desktop Searches Worldwide
The milestone comes on the heels of other mobile search moves, including an indexing of app content into Google’s mobile search results.
By Daniel Parisi, Oct 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th