Local Search
Analysis
Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses
"If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.

Analysis
How To Optimize Your Google My Business Listing: Using GMB Features to Beat Competitors
The more you use GMB's features to promote your business, the more likely it is you will engage potential customers — and that your business will show up in search rankings, writes Steady Demand's Ben Fisher.
