What Does Donald Trump Have To Do With Local Programmatic?
Gamut has the answer.
By Lauryn Chamberlain, Mar 22nd
Local DSP ExtendTV Rebrands As ZypMedia, Gets Funding From Sinclair Broadcast
Closer ties between the two companies brings ‘local programmatic’ to TV station websites in 79 markets across the US in an exclusive deal.
By David Kaplan, Jun 10th
Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind
Location and device IDs are supplementing the PC-based cookie for cross-screen targeting.
By David Kaplan, May 13th
Simpli.fi Expands Self-Serve Geo-Fencing Tools For Local Buyers And Sellers
As more local businesses turn to mobile marketing, their comfort with automating ad placements is growing.
By David Kaplan, Apr 29th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th