GeoMarketing 101: How To Succeed At Local Marketing
What makes marketing truly local? Hint: It's more that just running a generic ad in a specific area.
By Lauryn Chamberlain, Sep 15th
How Dunkin’ Donuts Combined BASE Jumping And Local Marketing
For its #WTFast campaign with DigitasLBI, the brand took on-the-go ordering very literally.
By Lauryn Chamberlain, Jun 13th
SMBs Love Social Media, But That Love Still Doesn’t Include Social Ads
80 percent of SMBs are on social media regularly, but they view it as a ‘free’ source of leads.
By Daniel Parisi, Feb 17th
The GeoMarketing Top 5 Countdown
Rite Aid's big beacon rollout dominated the week's news, as NRF16 attendees debated value of the buzzword 'omnichannel.'
By Lauryn Chamberlain, Jan 22nd
As National Marketing Budgets Become Decentralized, Netsertive Promises ‘Unification’
Netsertive’s CEO looks to serve national brands seeking accountability for their marketing at the local level.
By David Kaplan, Sep 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th