Restaurant Chains’ Marketing Challenge: Aiming For Scale While Targeting Local Tastes
Del Taco, Sweetgreen, and Abby’s Legendary Pizza are all working with Local ID to find the meaning of a 'balanced ad diet.'
By David Kaplan, Mar 3rd
Pizza Studio Builds National-To-Local Marketing Store Strategy With Local ID
With greater input from the casual restaurant’s 33 outlets, the company’s marketing is starting to see higher local engagement.
By David Kaplan, Jan 13th
The GeoMarketing Top 5 Countdown
This week had it all, from Yext's Xone launch to Ad Week excitement. Take it in!
By Lauryn Chamberlain, Oct 2nd
For Location Intelligence Platform Local ID, Contextual Location Is King
The location marketing startup aims to help enterprises target campaigns on the local level by creating a deep understanding of a store’s surrounding environment.
By Lauryn Chamberlain, Sep 25th
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th