Google Update Will Let Users Book Fitness Classes Directly Through Maps, Search
The move has significant implications for local discovery.
By Lauryn Chamberlain, Dec 14th
Google Maps Makes It Easier To Find Local Businesses On Your Route
Attention summer road trippers: Google Maps multi-stop directions are now available on mobile.
By Lauryn Chamberlain, Jul 5th
Spotlight Cinema Networks Teams With TONE For ‘Audio Beacon’ Ad Targeting
TONE’s ad delivery system requires no hardware installation; plus it can hold the ad serving at Spotlight’s cinema partners until after the film is over.
By Daniel Parisi, Feb 18th
Emphasizing Mobile Shift, Yelp Touts Double-Digit Gain In App Users
The business guide claims an presence on 20M unique devices, as local ad dollars rose 36 percent.
By Daniel Parisi, Oct 28th
Making Friends With Local Search
Local-discovery service Weotta looks to personalize the conversation between humans and search engines.
By Nicole Spector, Jan 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th