Local Awareness Ads
Implementing Facebook Local Awareness Ads in Your Online Marketing Strategy
Facebook represents a 'data gold mine' for SMBs and local businesses. Searchbloom's Cody Jensen shows how to make that data gold actionable.
By Cody Jensen, Nov 21st
How Facebook Plans To Manage National-To-Local Advertising For Retailers
With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.
By David Kaplan, Sep 20th
Which Businesses Will Benefit From Facebook’s Local Insights This Holiday?
The analytics open up new opportunities for some local businesses — but others might want to explore building out their own app-based location strategy.
By Lauryn Chamberlain, Nov 17th
Facebook’s Tips For SMBs On Small Business Saturday
Local businesses should start prepping now for the November 28th event, the social net advises — last year’s SBS saw $14.3 billion in spending.
By Lauryn Chamberlain, Nov 11th
Facebook Updates Local Awareness Ads As SMB Pages Exceed 45 Million
With only 2.5 million ‘active’ advertisers among businesses, Facebook is offering new incentives to draw out spending from local marketers.
By David Kaplan, Nov 5th
Facebook’s ‘Call Now’ Feature Connects Local Businesses To Mobile Users
Starting today, local establishments can tie in the call-to-action feature, bringing convenience to Facebook users on-the-go.
By Nicole Spector, May 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th