Facebook’s Message To Marketers: This Is Where Product Leads Start
It’s not just about emojis, as the social network is opening up its ‘lead ads’ widely, armed with research showing its connection between CPG brands and key demos.
By David Kaplan, Oct 8th
Facebook’s Buy & Sell Program Tests Local Awareness
In addition to closing the loop around the social network’s omnichannel relevance to SMB marketers, this latest move also represents a possible challenge to eBay.
By Daniel Parisi, Aug 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th