Yelp Completes Mobile Shift As App Usage Accounts For 70 Percent Of Views
The 10-year-old local info guide has surpassed 100 million reviews, while a University of Penn study touts Yelpers' impact on hospital quality.
By David Kaplan, May 5th
Yelp’s Q4 Shows Performance Progress As Local Ad Dollars Climb 35 Percent
The city guide is also making strides in mobile, as its app users visited more pages compared to those who access it on desktop.
By David Kaplan, Feb 8th
GeoMinds: The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile
The customer journey is conducted online and offline and across multiple screens — and walled gardens often block the purchase path, YP's Luke Edson notes.
, Dec 22nd
Geo-Data Is The Hub Of ‘Power Brew’ Including Local Mobile, Social, Video Ad Spending
Location-targeted mobile ad spending is expected to rise 34.5 percent in 2016, says BIA/Kelsey, driving up the wider local ad marketplace.
By David Kaplan, Nov 2nd
Yelp Winds Down Display Ad Sales, Plans To Devote $30 Million To TV Ad Awareness Campaign
With declining direct sales and its problems with programmatic, Yelp is going all in on performance-based ads in an attempt to appeal to app users.
By David Kaplan, Jul 28th
YP Looks Beyond Search With Brand Affinity-Based Display Format
The addition of ypDisplay is intended to help small businesses target the right audience at the right time, even when they're not necessarily looking.
By Daniel Parisi, Jul 7th
Local Advertiser’s Love Song Now Streaming On Pandora
Radio streaming giant Pandora appeals to local advertisers by demonstrating its advantages over broadcast, particularly when it comes to targeting.
By Nicole Spector, Aug 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th