Age of Amazon: Stores’ Lack Of Responsiveness Is A Prime Problem
“Customers fully expect for brands to engage at the speed of light,” says CMO Council SVP Liz Miller.
By David Kaplan, Aug 10th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses — Or Else
Half of consumers surveyed by the CMO Council say they will reject a brand and take their money elsewhere if they receive poor, impersonal or frustrating customer experience.
By David Kaplan, Jul 18th
CMOs Express Greater Worries About Omnichannel Weakness
Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council.
By David Kaplan, Mar 22nd
Marketers Feel Overwhelmed By Predictive Data Amid Struggle Over ‘Customer Experience’
The answers can be found in ‘Smart Data’ and greater personalization — but internal silos remain a hurdle, CMO Council says.
By David Kaplan, Jan 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th