PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments
"The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl.
By David Kaplan, Mar 12th
How REI Took A Retail Break And Reached Outdoor Enthusiasts With Out-Of-Home Messages
"By using 1st-party audience targeting within DOOH, we were able to engage our qualified audience at multiple touchpoints throughout their day, with real impact," said REI exec Amy Ball.
By David Kaplan, Mar 6th
Why Programmatic Players Need Multiple Location Analytics Partners
Less than a month after signing a deal with geo-data specialist Factual, MediaMath is also working with location ad insights provider Cuebiq.
By David Kaplan, Aug 17th
SITO And LiveRamp Team Up To Bridge Offline CRM Data And Geo-Targeting
The integrating of data sets could help clients of both companies better time their respective ad delivery and marketing programs.
By David Kaplan, Jul 31st
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th