For Hilton, Location Technology Must Solve Guests’ Pain Points
Geolocation and beacons need to address specific needs, says Hilton's Mark Weinstein at Millennial 2020.
By David Kaplan, Mar 3rd
GeoMinds: How Location is Aiding Music Marketers in their Quest to Reach Millennials this Summer
Geo-fencing isn't very effective within outdoor venues; but xAd's John Duncan shows how brands can find their target within a crowd.
, Jun 10th
Geo-Fencing The Amphitheater
Live Nation is using geo-targeting methods to help bring live events to life, and to connect fans to their favorite acts through advances in social media.
By Nicole Spector, Jun 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th