The GeoMarketing Top 5 Countdown
It's 2016! Here's how all the mobile news is shaping up in the New Year.
By Lauryn Chamberlain, Jan 8th
WPP’s Light Reaction Is Prepped For The End Of Media Silos
After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means.
By David Kaplan, Dec 30th
Light Reaction Taps Rosa Markarian And Promotes Jennifer Lucas To Management Team
Both women have worked within Light Reaction or its parent company Xaxis for several years prior to their promotion.
By Daniel Parisi, Nov 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th