10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the connected 'store of the future' to Levi's at NRF17.
By Lauryn Chamberlain, Jan 20th
Levi’s Takes Advantage Of Intel’s $100 Million Investment In Retail Tech
Levi's is the first to test Intel's Responsive Retail Platform, which is predicated on 'real-time/all-the-time' inventory insights to reverse retail traffic declines.
By David Kaplan, Jan 17th
Geo-Targeted ‘Dealz’ And Content Platform Unlockd Launches In US With Boost Mobile
The premise: users agree to view ads before unlocking their screens. Starbucks and Lyft are among the initial sponsors.
By David Kaplan, Jan 26th
Elle Magazine’s Location Celebration: ShopNow Effort Drove Half-Million In-Store Visits
Swirl’s beacons drove an average 12 percent engagement rate across Barnes & Nobles, Levi’s, Guess, and Vince Camuto outlets.
By David Kaplan, Nov 10th
Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program
The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.
By David Kaplan, Aug 24th
Shazam Eyes Out Of Home, Print Marketing Opportunities With Image Recognition
The strategy finally connects sound and vision in a way that extends Shazam’s brick-and-mortar retail clients’ advertising reach both beyond and to store shelves.
By Nicole Spector, May 28th
Levi Scores An On-Site, Online Marketing Touchdown
San Francisco agency Heat promoted the opening of Levi’s Stadium by bringing the jeans brand and the 49ers together through spectacle and social media.
By Nicole Spector, Feb 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th