Facebook Expands Lead Ads Offering, Doubling Down On Commitment To SMBs
The changes make it simpler for local businesses to talk to interested consumers — and get them in-store to make a purchase.
By Lauryn Chamberlain, Mar 10th
Facebook’s Message To Marketers: This Is Where Product Leads Start
It’s not just about emojis, as the social network is opening up its ‘lead ads’ widely, armed with research showing its connection between CPG brands and key demos.
By David Kaplan, Oct 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th