LBMA
Analysis Is There Too Much Hype Around Beacons? Shelfbucks’ CEO Calls Bull On Bluetooth Devices The sensor is not the solution, says Shelfbucks’ Erik McMillan, calling beacons ‘bullsh*t.’ David Kaplan By David Kaplan, Mar 17th
Uncategorized The GeoMarketing Top 5 Countdown So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween. Lauryn Chamberlain By Lauryn Chamberlain, Oct 30th
Uncategorized The GeoMarketing Top 5 Countdown This past week had it all, from beacons on the road (!) to redefining cross-device success. Take it in! Lauryn Chamberlain By Lauryn Chamberlain, Aug 21st
News Unacast Partners With LBMA And New Location Essentials On Global Proximity Directory As geo-targeting and indoor digital marketing services grow, so does confusion about companies’ capabilities. Hence, Proxbook. David Kaplan By David Kaplan, Jul 6th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th