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Analysis
Is There Too Much Hype Around Beacons? Shelfbucks’ CEO Calls Bull On Bluetooth Devices
The sensor is not the solution, says Shelfbucks’ Erik McMillan, calling beacons ‘bullsh*t.’
By David Kaplan, Mar 17th
Uncategorized
The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
By Lauryn Chamberlain, Oct 30th
Uncategorized
The GeoMarketing Top 5 Countdown
This past week had it all, from beacons on the road (!) to redefining cross-device success. Take it in!
By Lauryn Chamberlain, Aug 21st
News
Unacast Partners With LBMA And New Location Essentials On Global Proximity Directory
As geo-targeting and indoor digital marketing services grow, so does confusion about companies’ capabilities. Hence, Proxbook.
By David Kaplan, Jul 6th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th