For Dstillery, Geo-Data Is About More Than Mobile
Consumer profiles across Out Of Home and radio are increasingly being filled out by location analytics, says Lauren Moores.
By David Kaplan, Apr 9th
IAB Primer Touts The ‘Magic’ Of Geo-Data Beyond Mobile
But in order for the trick to work, marketers need to understand how to put location in context.
By David Kaplan, Feb 19th
Offline Attribution Is No Longer An Art
An IAB Mixx panel suggests that location analytics has taken most of the guesswork out of connecting digital ads to in-store traffic.
By David Kaplan, Sep 30th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th