GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.
By Lara Mehanna, Oct 2nd
GeoMinds: How Do You Build A Winning Engagement Strategy?
Context and content are the two pillars of what makes location-based advertising effective, writes Sonata's Lara Mehanna.
, Sep 14th
The GeoMarketing Top 5 Countdown
Our top stories from the past week, from Yelp's next move to what ads customers actually want to see — plus link picks from around the web.
By Lauryn Chamberlain, Jul 31st
GeoMinds: How Mobile Creates A New In-Store Experience
Consumers know they can buy products online, but they still want the emotional experience that is offered in-stores, writes Sonata's Lara Mehanna.
, Jul 30th
GeoMinds: Location Data Is The Key Factor For Driving Retail Foot Traffic
Mobile hasn't maxed out its potential, writes Sonata's Lara Mehanna. It's how tech companies and advertisers use it that needs improvement.
, Jul 9th
Are Mobile, Hyperlocal Tech Startups Showing How To Reach Women?
A panel discussion hosted by Women In Wireless and GeoMarketing examine how companies in the space are appealing to women as workplaces and in consumer spaces.
By David Kaplan, May 17th
Spotlighting Women In Wireless: Lara Mehanna
The Head of Mobile US at MailOnline discusses her history and future with WiW.
By Nicole Spector, Sep 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th