PlaceIQ Finds Client Complements In 1010data Location Analytics Alliance
"Today's deal is putting LandMark directly at the fingertips of hundreds of new brands," says PlaceIQ EVP of Business and Market Development Nadya Kohl.
By David Kaplan, Dec 14th
PlaceIQ Partners With comScore On Cross-Channel, Location Ad Effectiveness
The expanded alliance between PlaceIQ and comScore is meant to "unify" all the advertising touchpoints from mobile to TV that help lift store visits, says PlaceIQ's Duncan McCall.
By David Kaplan, Oct 3rd
How Well Did Lyft Drive Taco Bell Ride-Throughs?
During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.
By David Kaplan, Aug 17th
PlaceIQ Hands Agencies, Brands Direct Access To Consumer Location Data Insights
Here's what Ansible, Gas Station TV, Havas Media, and The Media Kitchen say they can do with PlaceIQ geo-data.
By David Kaplan, May 18th
How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals
JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions.
By David Kaplan, Dec 7th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th