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Kraft Heinz
Analysis How Kraft Heinz Blended Video Ads, Influencer Marketing To Boost Sales For Kraft Mac & Cheese A Kraft Heinz survey found that 75 percent of Millennial moms said they sometimes swear in front of their kids. "We thought, 'This is such a great, interesting moment, and we can use it to do something that will resonate with her,'" says Michelle St Jacques, Kraft Heinz's head of brand & innovation, in a conversation at Cannes Lions. Lauryn Chamberlain By Lauryn Chamberlain, Jun 26th
Event NRF16: ‘Smart Displays’ Are A Key To Mobile Success For GameStop, Kraft Heinz Partnering with Shelfbucks helped the retailers understand shopper behavior — and communicate in a personalized way that app users won’t ignore.  Lauryn Chamberlain By Lauryn Chamberlain, Jan 18th
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