Kraft Heinz
Analysis
How Kraft Heinz Blended Video Ads, Influencer Marketing To Boost Sales For Kraft Mac & Cheese
A Kraft Heinz survey found that 75 percent of Millennial moms said they sometimes swear in front of their kids. "We thought, 'This is such a great, interesting moment, and we can use it to do something that will resonate with her,'" says Michelle St Jacques, Kraft Heinz's head of brand & innovation, in a conversation at Cannes Lions.
