Walmart Paves The Way For Grocers With Higher Paid-Search Spending
AdGooroo data shows that the top 10 paid search spenders on the keyword group have dramatically increased their investment over the last 12 months compared to the same period ending in May 2016.
By David Kaplan, Jun 26th
Point Inside’s StoreBoost Helps Brands Target App Users In-Store Via Search
‘When shoppers research terms like ‘toothpaste,' retailers can boost suggested results alongside organic search results,’ said Point Inside’s Mike McMurry.
By Lauryn Chamberlain, Nov 19th
Bing Ads Provide ‘Keyword Planner’ Campaign Management And Analysis Tools
The platform will let marketers estimate which search terms get the most traffic and separating them by location, among other filters.
By Daniel Parisi, Sep 14th
Ahalogy’s Liftwords Aims To Make Brands’ Pinterest Posts More Discoverable
It’s amazing what simply tagging a photo of pie with the “dessert” keyword can do, says CEO Bob Gilbreath.
By Lauryn Chamberlain, Aug 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th