Kevin Hunter
News Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace. David Kaplan By David Kaplan, Nov 11th
Analysis This iOS 10 Update Could Hinder Location-Based Ad Sales The full release of Apple's sofware update offers significant of promise for mapping-based marketing. But it also appears to present some roadblocks to publishers who use location-triggered ads. David Kaplan By David Kaplan, Aug 31st
News How A 400-Year-Old French Mustard Brand Is Using Beacons To Spark Targeted U.S. Expansion Unilever’s upscale mustard maker Maille tapped inMarket to appeal to ‘foodies’ in SoCal, and Chicago. David Kaplan By David Kaplan, May 20th
Technology Rite Aid Preps One Of The Largest Beacon Activations Across All 4,600 Stores Once the overhaul of its app is complete, the beacon switch goes ‘on’ with help from inMarket. David Kaplan By David Kaplan, Jan 17th
News Beacons, Proximity Marketing To Drive $7.5 Billion in Millennials’ Holiday Shopping The impact of location-based targeting this season will be felt through the rest of the year on even the most mundane consumer/retailer interactions, inMarket says. David Kaplan By David Kaplan, Nov 24th
Uncategorized The GeoMarketing Top 5 Countdown This week had it all, from Elle Magazine's location-based success to Kevin Hunter's move to inMarket. Take it in! Lauryn Chamberlain By Lauryn Chamberlain, Nov 13th
News Beacon Platform inMarket Names Gimbal Co-Founder Kevin Hunter As President Hunter is in charge of strategic partnerships, biz dev, and product. David Kaplan By David Kaplan, Nov 12th
Analysis As New CEO Settles In, Gimbal Continues To Expand Proximity Platform A year after transitioning out of Qualcomm, Gimbal looks beyond beacons to connect consumers and places. David Kaplan By David Kaplan, Aug 4th
Technology Gimbal’s Smaller Battery-Free Beacons Connect Directly To Cash Registers As the proximity marketplace becomes ever more crowded, a promise of less friction is how Gimbal plans to differentiate. David Kaplan By David Kaplan, Jul 8th
Featured News
How Brands Can Partner With Google Assistant
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Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th