Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts
The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace.
By David Kaplan, Nov 11th
This iOS 10 Update Could Hinder Location-Based Ad Sales
The full release of Apple's sofware update offers significant of promise for mapping-based marketing. But it also appears to present some roadblocks to publishers who use location-triggered ads.
By David Kaplan, Aug 31st
How A 400-Year-Old French Mustard Brand Is Using Beacons To Spark Targeted U.S. Expansion
Unilever’s upscale mustard maker Maille tapped inMarket to appeal to ‘foodies’ in SoCal, and Chicago.
By David Kaplan, May 20th
Rite Aid Preps One Of The Largest Beacon Activations Across All 4,600 Stores
Once the overhaul of its app is complete, the beacon switch goes ‘on’ with help from inMarket.
By David Kaplan, Jan 17th
Beacons, Proximity Marketing To Drive $7.5 Billion in Millennials’ Holiday Shopping
The impact of location-based targeting this season will be felt through the rest of the year on even the most mundane consumer/retailer interactions, inMarket says.
By David Kaplan, Nov 24th
The GeoMarketing Top 5 Countdown
This week had it all, from Elle Magazine's location-based success to Kevin Hunter's move to inMarket. Take it in!
By Lauryn Chamberlain, Nov 13th
Beacon Platform inMarket Names Gimbal Co-Founder Kevin Hunter As President
Hunter is in charge of strategic partnerships, biz dev, and product.
By David Kaplan, Nov 12th
As New CEO Settles In, Gimbal Continues To Expand Proximity Platform
A year after transitioning out of Qualcomm, Gimbal looks beyond beacons to connect consumers and places.
By David Kaplan, Aug 4th
Gimbal’s Smaller Battery-Free Beacons Connect Directly To Cash Registers
As the proximity marketplace becomes ever more crowded, a promise of less friction is how Gimbal plans to differentiate.
By David Kaplan, Jul 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th