Kevin Arrix
Analysis How Verve And Digital Domain Are Pairing Geo-Data With Video 'We see tremendous value in helping brands unlock the distinctive power of location data for mobile video, not only in terms of finding consumers in real-time but, more meaningfully, by targeting the most relevant audiences based on their historical movement patterns,' says Verve CRO Kevin Arrix. David Kaplan By David Kaplan, Jun 12th
Uncategorized GeoMarketing’s Top 10 Stories Of 2015 No, it's not in your stocking — the biggest location-based news of the year is right here! Lauryn Chamberlain By Lauryn Chamberlain, Dec 23rd
Uncategorized The GeoMarketing Top 5 Countdown Mobile dominated the news this week, with Millennials upping their app use and shoppers making holiday plans on their smartphones. Take it in! Lauryn Chamberlain By Lauryn Chamberlain, Nov 20th
Uncategorized The GeoMarketing Top 5 Countdown This week had it all, from IAB projections to app-focused acquisitions. Take it in! Lauryn Chamberlain By Lauryn Chamberlain, Oct 16th
Uncategorized With New Leadership In Place, Verve’s Message: ‘Mobile Without Location Is Just Digital Advertising’ With last week’s hiring of ad vet Kevin Arrix as CRO, Verve aims to show marketers that this is the real mobile moment. David Kaplan By David Kaplan, Oct 12th
Uncategorized The GeoMarketing Top 5 Countdown This week had it all, from ad blocking uproar to 'smart shelves' at Kroger. Take it in! Lauryn Chamberlain By Lauryn Chamberlain, Oct 9th
News Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days. David Kaplan By David Kaplan, Oct 6th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th