Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
Quantcast’s Audience Grid Is A Data Umbrella For Online-To-Offline Measurement
The analytics company isn’t just covering media from mobile to digital TV; it’s marking shopper tracking and device location with PlaceIQ.
By David Kaplan, Oct 8th
Screenvision Taps SITO Mobile For Geo-Data Targeting In — And Beyond — Cinemas
Plans for “Project Lynx” include using Kantar Shopcom’s purchase info, with the expectation of a beacon partnership with Gimbal.
By David Kaplan, May 8th
Amazon Expands SMB Ties With Launch Of Storefronts
By David Kaplan, Sep 17th
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th