Connected Home Devices Remain Favorite IoT Products For Parents
A possible interpretation of the stats: Staying in with the kids translates to time spent with smart TVs, health and fitness tools, security systems. Connected cars and smart-watches? Not so much.
By David Kaplan, Jan 5th
To Reach ‘The New American Family,’ In-Store Displays Must Embrace Digital Diversity
Virtual reality and Big Data continue to be the hot topics, but BabyCenter’s Julie Michaelson is looking at the practical aspects that will actually drive the 'modern family' to stores.
By David Kaplan, Mar 14th
Coupons Are Key To Reaching ‘Mobile Moms’
BabyCenter’s 2014 Report finds that smartphones exact an increasing influence on what moms when they’re out shopping.
By Lauryn Chamberlain, Nov 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th