Location’s and Mobile’s Year in Review: 7 Marketing Moments that Shaped 2017
"Looking back at 2017, each example counts as evidence that we live in an increasingly mobile-to-offline world," writes Verve CMO Julie Bernard.
By Julie Bernard, Dec 13th
Understanding Marketers Top ‘Pain Points’ When Using Geo-Data
Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.
By David Kaplan, Jul 21st
What Marketers Need To Know About ‘Mobile Prodigies’
The Mobile Prodigies are the emerging Gen Z and younger Millennials, who have never known a world without mobile. Verve Mobile and Wildness looked at their online-to-offline shopping behaviors.
By David Kaplan, Sep 21st
Why Verve Mobile Bought Roximity And Entered The Beacon Business
Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.
By David Kaplan, Jun 24th
Verve CEO: We’re A One-Stop-Shop For Mobile Location Marketing
With its new self-serve ad program aimed at SMBs, Verve is evolving from its mobile ad network roots. A conversation with CEO Nada Stirratt and CMO Julie Bernard.
By David Kaplan, Feb 11th
Verve Continues Hiring Spree With Focus On Data, Analytics
Having rebuilt its marketing operations, the mobile ad platform is bringing in Dunnhumby's Tim Gough on insights and Acxiom's Bryan Throckmorton on enterprise data.
By David Kaplan, Nov 16th
Verve Mobile Integration With Moat Tackles Viewability Issues For Location Ads
Geo-targeting ad accuracy is one thing; whether someone actually saw the ad is another.
By David Kaplan, Nov 11th
With New Leadership In Place, Verve’s Message: ‘Mobile Without Location Is Just Digital Advertising’
With last week’s hiring of ad vet Kevin Arrix as CRO, Verve aims to show marketers that this is the real mobile moment.
By David Kaplan, Oct 12th
Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO
Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.
By David Kaplan, Oct 6th
Verve Adds Execs To Oversee Ad Operations And Creative Services
The addition of ex-Viggle's Anna Hougart on analytics and former PointRoll exec Walter Geer on developing new ad formats, CEO Nada Stirratt hopes to match science with art.
By David Kaplan, Aug 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th