Retailers: Don’t Throw Away Those Beacons Just Yet
Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.
By Julia Farina, Jan 15th
After Two Years Of Beacons, Where’s The ROI Metric?
Major retail adoption is clear — but knowing whether these Bluetooth devices drives 'results' is still episodic.
By David Kaplan, Oct 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th