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Jordan Bitterman
News
Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads
With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations.
By David Kaplan, Jun 29th
Analysis
Why Unstructured Data Matters To Brands Right Now
Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.
By David Kaplan, Nov 20th
CMOs
Why The Weather Company Rebranded As IBM Watson Advertising
"The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."
By David Kaplan, Sep 26th
News
IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence
'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano.
By David Kaplan, Aug 8th
News
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from driving better results through geofencing to the top reasons to use beacons.
By Lauryn Chamberlain, Oct 7th
CMOs
The Weather Company Brings On Ad Vet Jordan Bitterman As CMO
As marketers look to the ways meteorological data mixes with IoT and voice-activated search, Bitterman will be expected to deepen connections with ad agencies and brands.
By David Kaplan, Oct 5th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th