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Jordan Bitterman

News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations.

David Kaplan

By David Kaplan, Jun 29th

Analysis Why Unstructured Data Matters To Brands Right Now Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.

David Kaplan

By David Kaplan, Nov 20th

CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."

David Kaplan

By David Kaplan, Sep 26th

News IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence 'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano.

David Kaplan

By David Kaplan, Aug 8th

News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from driving better results through geofencing to the top reasons to use beacons.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 7th

CMOs The Weather Company Brings On Ad Vet Jordan Bitterman As CMO As marketers look to the ways meteorological data mixes with IoT and voice-activated search, Bitterman will be expected to deepen connections with ad agencies and brands.

David Kaplan

By David Kaplan, Oct 5th

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