Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.
By David Kaplan, Feb 20th
Pandora And T-Mobile Roll Out Reward-Based Video In Effort To Boost Engagement
"We’re seeing that by allowing people to opt into their video ads and choose when it’s worth it for them to watch something, that intent drives truly deep engagement," says Pandora SVP Lizzie Widhelm.
By David Kaplan, Sep 19th
Pandora Doubles Down On Hyperlocal, Micro-Moment Dynamic Audio Ads
Dynamic insertion on Pandora means that a coffee shop in Oakland can adapt the same audio ad as one in New York City.
By David Kaplan, Feb 23rd
Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises
Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.
By David Kaplan, Jan 4th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th