Why AOL’s Possible Acquisition Of Millennial Media Makes Sense
Valued at $2 billion three years ago, the rumored sale price of $300 million has to hurt. Could a counter offer from Twitter come at the last minute?
By David Kaplan, Jul 9th
Apple Watch Hype Aside, Advertisers Still Wary About Wearables
The Apple Watch is almost here, but advertisers still face many unknowns.
By Nicole Spector, Mar 13th
Verve Broadens West Coast Operations
The location-based programmatic player has turned to print and digital ad sales vet David Wade as entertainment, auto marketers embrace geo-targeting.
By David Kaplan, Mar 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th