Can Geotargeting And Mobile Video Drive Store Visits?
SITO Mobile believes it can. The company is incorporating video to its location-based ad targeting and Real-time Verified Walk-in Products.
By David Kaplan, Jul 28th
Retargeting Drivers At The Gas Pump Promotes Higher Ad Recall Versus Other OOH
GSTV chose SITO Mobile to help extend its video ads to the 60 million monthly viewers who pass through its service station kiosks.
By David Kaplan, Mar 16th
SITO Elect Shows Location Ads Moving From Retail Into ‘Geo-Politics’
Like retail, which paved the way for proximity marketing, all politics is local.
By David Kaplan, Feb 22nd
SITO Mobile Begins Canadian Expansion With OOH Deal
Working with Toronto’s Cieslok Media, the geo-data specialist is continuing to look outdoors as well as indoor.
By David Kaplan, Dec 2nd
Aurea Taps SITO Mobile’s Location Tech To Power CRM Programs
Mobile messaging is more meaningful when consumers’ shopping history is informed by where they are.
By David Kaplan, Oct 28th
SITO Completes Acquisition Of Hipcricket’s Mobile Ad Platform For $3.7M
The process began a year ago and represents the long-expected pruning of early mobile ad players.
By David Kaplan, Jul 9th
SITO Mobile Launches Self-Serve SMS Ad Platform For SMBs
In a beta test, one regional grocer’s SMS campaign generated 28 percent higher coupon redemptions in less than a month.
By Nicole Spector, Apr 14th
Hipcricket Files For Bankruptcy, Sells Assets To SITO Mobile
SITO bought the assets for $4.5 million
By Nicole Spector, Jan 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th